Privacy Policy

Effective date: November 7, 2026 · App: ReelStudio ("we", "us") · Contact: evcants@gmail.com · Operator: Evan McCants, United States

ReelStudio helps you plan, make and publish Instagram content. This policy explains what we collect, why, who helps us process it, and your choices.

What we collect

Account: your email address (or the private relay address from Sign in with Apple) and an account ID.
Your content: pages you set up (handle, niche, video types, caption style), plans, posts, captions, notes, ideas, prompts you type or dictate, clips and photos you upload, reels we render for you and cards you export.
Instagram data (only if you connect an account): username, account type, profile photo link, follower and post counts, your recent posts (captions, links, thumbnails links, dates) and their insights (views, likes, saves and similar), and an access token. The token is encrypted and never sent to the app.
Usage counts: how many AI requests, renders and uploads you used each day (for free-tier limits).
Your Claude API key (optional): if you add your own Anthropic API key, we store it encrypted on our servers, use it only to make AI requests for you, and never show it again (only its last 4 characters). Requests made with it are billed to your Anthropic account and are also subject to Anthropic's terms with you. Remove it any time in Settings; deleting your account deletes it.
Device push token: if you allow notifications, so we can tell you when a scheduled post goes up or fails.

We do not collect your location, contacts, browsing history or advertising identifiers, and we do not track you across other apps or websites. Dictation is turned into text by Apple on your device when supported (otherwise by Apple's speech service); we receive only the text.

How we use it

To provide the app: store your plans, analyze your clips (duration, best frames, descriptions and tags), render reels, generate ideas, captions and cards with AI, sync and show your Instagram grid, detect which planned posts went up, publish posts you ask us to publish, send reminders and notifications, enforce free usage limits, and keep the service secure. We don't sell your data or use it for advertising.

Who processes it for us

Supabase (database, sign-in, file storage) · United States
Fly.io (servers that render videos and publish posts) · United States
Anthropic (AI). When you use an AI feature we send the relevant text (your page profile, prompt, captions, recent post captions and insights) and, for clip tagging or photo-title placement, a few still frames or a small copy of the photo. Under Anthropic's commercial terms for API customers, Anthropic does not use these requests to train its models and keeps them only for a limited time for safety and abuse monitoring.
Meta / Instagram (only for accounts you connect): to read your account and posts and to publish what you ask us to.
Expo (delivers push notifications).

Sharing

Only with the processors above, to run the app, or if required by law. Your clips and plans are private to your account; other users can't see them.

Retention and deletion

Delete your account any time in the app: Settings → Delete account. This deletes your account, pages, plans, ideas, posts, cards, uploads and renders and revokes stored Instagram access. Backups expire within 30 days.
Disconnect Instagram in Settings deletes the stored token and synced posts.
Clips you remove are permanently deleted after 7 days.
If you remove the app in Instagram (Settings → Website permissions) or send a data-deletion request through Instagram, we delete the Instagram data we hold and give you a confirmation code you can check at https://phrqgybnqkiwirxonrqj.supabase.co/functions/v1/meta-callbacks/deletion.

Security

Encryption in transit (HTTPS); Instagram tokens encrypted at rest (AES-256-GCM); per-user access rules on every database table; AI and Instagram calls only from our servers.

Children

ReelStudio is not directed to children under 13, and Instagram requires users to be 13+.

Your rights

Depending on where you live, you can ask to access, correct, export or delete your data, or object to processing. Contact evcants@gmail.com. You can delete everything yourself in the app.

Changes

We'll post changes here and update the effective date. Material changes will be shown in the app.